Part 1 Create and sell online courses : Achieve Freedom
- FAQ’s to create and sell online courses
- 7 Step to create a mind-blowing Course
- Step #1: Define the Result
- Step #2: Course Outline
- Step #3: Try to Pre-Sell your course
- Step #4: Build your Profitable Course
- Step #5: Host your course
- Step #6: Receive feedback and amend your course
The e-learning market and online education market is expected to be worth $320 billion by 2025., it had around $78 billion in sales in 2019. Global online learning and course consumption has increased dramatically during the covid 19 pandemic and the trends show it has a long way to go. Now everyone is comfortable with online learning. Information is power in the growing knowledge economy which has increased demand for online courses! Research statistics prove that online coaching is a booming market worldwide.
The most difficult part is how you create and sell online courses which are scalable & Profitable. The concept and technique behind building an online course are simple, the process is difficult. It is not just uploading videos: it requires you to build a powerful course curriculum, develop assignments, design the pages, and more. In this blog, I am going to give you a blueprint to create online courses and a step by step method to generate traffic to sell your course. 9 Steps to create a profitable, amazing and result oriented online course
Before creating your first online course go to my previous blog which throws light on steps to start your online coaching business.
FAQ’s to create and sell online courses
Should I create an online course?
Knowledge business or online coaching business is not for everyone. Can you identify the burning problem or the pain your audience is going through? Your purpose, your passion and your knowledge should align with your audience’s pain points. If your course is really good then you will have the confidence to sell to your audience and help them achieve their desired result. In simple words, if you aim to help others through your content you should go for creating your online coaching business. If you plan only to make money and not help them achieve their goals then this business is not for you as it will not last for much time.
How much money can you make selling online courses?
You can start this business to generate some side income in the beginning. Once you have powerful content and a robust marketing strategy you can scale it and can also make it your full-time business. If you consider selling your frontend product for $10 this will cover your advertising cost and help you generate leads. Your main course can go anywhere between $500 to $1000, let us consider it to be $500. You can comfortably make 60% profit after deducting the tools and advertising cost. So if you are able to make 20 sales per month you can comfortably make $6000 per month. Once you become famous, the sky’s the limit for your online business.
What online courses are in demand?
The course which achieves the desired outcome or helps them achieve their goals will have a great demand. You need to select your micro-niche which has a ready market and you have good knowledge about that topic. To select your profitable niche go through my blog- 25 most Profitable Coaching Niches to make you rich.
Can I create and sell online courses for free?
Yes, you can definitely create and sell online courses for free. To create your course you can use your mobile phone to record courses, get them edited on some free online platforms. Once your content is ready you can upload your courses on Skillshare, Udemy or Udacity for free. These platforms charge you if your courses get sold on their platform you don’t have to pay anything upfront.
I consider that you have validated your course topic and you know that there’s demand, it’s time to create the actual course!
7 Step to create a mind-blowing Course
Step #1: Define the Result
To start you should have a conversation with your audience, understand in which topic they want help. This will help you understand what topic you need to create the course. To do this you can send a list of ideas to your social media followers and take their feedback. You can also use your email list to take course inspiration. The main advantage of doing this is to know and define the transformation your customers are expecting once they complete your course. What are all they are looking out in your course to achieve? This becomes your selling point.
Your information is not very important, your transformation is of the utmost importance. If your course doesn’t provide the results they are not going to buy it. When you yourself face a hard time defining the transformation, it would be more difficult for customers to understand the outcome of your course.
Step #2: Course Outline
Now you know what transformation you are promising to your customers. You can start brainstorming about the small pieces that lead to the transformation. The stories you need to tell, social proofs you can show, case studies you share gather all this information. Take your creative brain into action and come up with random thoughts and ideas. Take a diary and start writing them all. Take small power breaks between your brainstorming sessions. Jot down whatever comes to your mind.
Now it’s time to organise your content. Pick the main topics out of the several points you have penned down. These become your modules. Group the relevant content under each module now that becomes your lessons. Review the flow of what comes first, what comes next. If you feel the sequence is not right, rearrange it. Your modules and lessons should flow with the path of transformation. View the course as a whole does it makes sense, if you find some holes or gaps fill it with missing content.
The next step is to get feedback on your outline. You may feel that you have a great job with the course structure, but your audience should feel the same. You can share your outline with your friends or family who would be able to give you true feedback. Another way is to share it with your selected social media followers whom you trust and who are looking for that transformation that you are promising.
Once you get the feedback you can incorporate all the suggestions and finalize your structure. In this process, you may get suggestions to remove some of the content. With a heavy heart, you should get it rectified because it is more important what your audience feels.
Keep the content crisp and short – It is preferred to keep your lessons short. This helps your audience focus and experience results in small packets which creates trust in their minds. Don’t delay the first result they get at a very later part. It may happen they may stop or pause the course in between. Make it Simple – Keep the content simple to understand as you will be having an audience for all stages. They should understand your message then only it will be easy for them to implement it. Try to use simple English because your audience is there for results and not to test your language.
Step #3: Try to Pre-Sell your course
Your course structure i.e outline is ready, it’s time to test this with a live audience. It would be better if you send an invite to your above select audience saying “I have started with my course and just recorded my first module. I am giving free access [After Launch $499] to select 25 people to help me further build the course. Many of the sessions will be live and you can ask as many questions as you want”. You can create a Private Facebook Group for your selected audience where everyone can interact and give their feedback. Pre-selling is basically validating your course. It helps you give confidence for moving in the right direction.
Step #4: Build your Profitable Course
Once everything is in place now it’s time to get your hands dirty and start building your dream course. This is the stage where you build the actual course, this is the most difficult one. Decide would you create a video course or audio or use PowerPoint with the audio or a PDF course. Your winning content can be a combination of all of them. My recommendation is Video course has the highest impact and retention for course completion. As per Forrester Research, a short 1 video is worth 1.8 million words. Make a simple sheet that takes care of your content format.
Get your tools and hardware ready for video and audio recording.
- Good High Definition camera: Canon, Sony, Nikon for some high-end video or Logitech Webcam if you are just starting.
- Lighting: It plays a major role in the quality of the video. You don’t want your video to be blurry and dark. Lighting rings are available on Amazon at a very reasonable rate.
- Audio: Rode, Blue or any entry-level USB mic can produce good audio quality. Your clear voice will create a great impact and make your course more engaging.
- Video Editing software: Some online video editing software like Invideo can solve your purpose when you are just starting. High-end softwares like Adobe Premiere or Final Cut Pro can give your videos a professional look. You can take external help at this stage.
- Green screen or Good Background: The green screen background can help you swap your video background to a more professional one. My favourite is a professional-looking background with depth of field.
- Screen Recording Software: This helps you to record your computer screen if you desire to show some steps. Screenflow or Camtasia are both good software best suited for this purpose.
Make things simple and low budget for your beta version. You can improvise it for your final version. It is not easy to create and sell online courses; it requires a lot of effort and discipline.
Step #5: Host your course
The biggest question is How do I run an online course?
Option 1: Self-Hosted
Your online course can be self-hosted and can sit on your own domain and hosting. For this you need to use some good LMS like Learn Dash, Tutor LMS, Thrive Themes etc. along with WordPress. This option involves you or your team to have the technical know-how and is a bit time-consuming.
Option 2: 3rd Party Hosted
The second option is to go with 3rd party hosted platforms like Teachable, Thinkific, Podia, Kajabi etc. These are online software to create online training courses. You have to pay a monthly subscription to host your course. The advantage of these platforms is they also offer marketing and list building tools bundled. The payment system is inbuilt. To create and sell online courses this is the most convenient option. You get started in a day. This option is best suited.
Option 3: Online Marketplaces
There are online websites like Skillshare, Udemy or Udacity where you can upload your courses. These companies show your courses to their database and you don’t have to add any marketing efforts. The disadvantage with such systems is you don’t have the email addresses of your students and your communication with them is very limited. Commission on each sale is also very heavy.
Step #6: Receive feedback and amend your course
Once your Beta course is up and running you can now work on student experience and goal achievement. Feedback from select students will help you refine and tweak your course. Your Facebook group can act as your feedback centre. You can also send emails and launch surveys to collect important information. This will help you check what is working for them and where they are facing problems.
You can ask for testimonials about their journey they are going through accessing your course. Review all the feedback and sit back and implement the good ones in your course to give the final touches to your final product. End of the day your students’ satisfaction and goal realization will craft the next step in your Online business.
If you follow the above steps you can create a successful online course which will not only solve problems but make a profit for you.
Creating content is half the battle won the rest of the battle is how you sell your courses. How to generate traffic and traction for your courses.
In the next part we will go deep into course . Follow the below link